Privacy policy

This Privacy Policy explains how MEO Technologies Pty Ltd trading as BlackOwl GPS collects, uses, stores, discloses and protects personal information in connection with our website, GPS tracking hardware, tracking platform, mobile applications, SIM services, subscriptions, support and related services.

By using our website, purchasing or activating a tracker, creating an account, using the tracking platform, contacting us or otherwise using our services, you agree to the handling of personal information as described in this Privacy Policy.

1. Who we are

Company: MEO Technologies Pty Ltd

Trading as: BlackOwl GPS

ACN: 650 206 438

ABN: 53 650 206 438

2. Personal information we collect

The types of personal information we may collect depend on how you interact with us and which services you use. This may include:

  • name, business name, job title and contact details;
  • billing address, delivery address and account details;
  • email address, phone number and communication history;
  • payment status, invoices, subscription details and transaction records;
  • vehicle, asset, trailer, caravan, boat, machinery or equipment details;
  • GPS location data, trip history, route history, speed, ignition events, alerts, geofences, timestamps and related tracking data;
  • driver, employee, contractor or authorised user details where these are entered into the tracking platform;
  • device identifiers, SIM details, IMEI numbers, serial numbers, diagnostic data, configuration data and technical logs;
  • support requests, warranty requests, installation information and service notes;
  • website usage data, cookies, analytics data and online interaction data;
  • any other information you provide to us directly or indirectly.

3. Tracking data and location information

Our services involve the collection and processing of GPS tracking data. This may include location history, route history, speed, movement events, ignition status, geofence events, alert records, timestamps, device status and other information generated by a GPS tracking device or tracking platform.

Tracking data may be personal information where it identifies, relates to or can reasonably be linked to an individual, such as a driver, employee, contractor, customer, family member or asset user.

You are responsible for ensuring that you have the legal right, authority and consent required to install, activate, access or monitor any tracker or tracked asset. This includes ensuring that any affected drivers, employees, contractors, customers, family members or other persons are properly notified and, where required, have given valid consent.

4. How we collect personal information

We may collect personal information:

  • when you visit our website or submit an enquiry form;
  • when you purchase, lease, activate or use a GPS tracker;
  • when you create, access or use a tracking account;
  • when a tracking device sends location, diagnostic or event data to the tracking platform;
  • when you contact us by phone, email, live chat, SMS, form submission or social media;
  • when you subscribe, cancel, reactivate, pause or modify a service;
  • when you request support, warranty help, technical assistance or installation guidance;
  • from payment processors, subscription platforms, shipping providers, device suppliers, SIM providers, tracking platform providers and other service providers;
  • from publicly available sources or third parties where permitted by law.

5. Why we collect and use personal information

We collect and use personal information for purposes including:

  • providing GPS tracking hardware, software, subscriptions, SIM connectivity and support;
  • creating and managing tracking accounts;
  • processing orders, invoices, payments, renewals, cancellations and reactivations;
  • activating, configuring, monitoring, troubleshooting and supporting GPS tracking devices;
  • displaying tracking data, alerts, reports, history and related platform features;
  • responding to enquiries, support requests, complaints and warranty matters;
  • communicating service updates, subscription information, technical notices and important account information;
  • improving our products, services, website, support processes and customer experience;
  • detecting, investigating and preventing misuse, fraud, unauthorised access, SIM misuse, unlawful tracking, security incidents and breaches of our Terms of Use;
  • complying with legal, regulatory, accounting, tax, insurance and dispute resolution obligations;
  • protecting our rights, property, customers, users, suppliers and the public.

6. Direct marketing

We may use your contact details to send you information about our products, services, updates, offers or business news where permitted by law.

You can opt out of marketing communications at any time by using the unsubscribe option where available or by contacting us directly. Important service, account, billing, safety or technical notices may still be sent where required for the operation of your services.

7. Cookies, analytics and website data

Our website may use cookies, analytics tools, pixels and similar technologies to operate the website, improve performance, remember preferences, understand website usage and support marketing or advertising activities.

You can usually adjust your browser settings to block or delete cookies, although some parts of the website may not function correctly if cookies are disabled.

8. Disclosure of personal information

We do not sell personal information or tracking data.

We may disclose personal information to trusted third parties where reasonably necessary to provide, support, secure, improve or administer our services. These may include:

  • tracking platform providers, including GPSWOX;
  • hosting, cloud, data storage and software providers;
  • SIM, telecommunications and mobile network providers;
  • GPS device manufacturers, suppliers and technical support providers;
  • payment processors, subscription billing providers and accounting platforms;
  • delivery, logistics and fulfilment providers;
  • website, analytics, advertising, live chat and customer support providers;
  • professional advisers, insurers, brokers, lawyers, accountants and debt recovery providers;
  • law enforcement, courts, regulators, emergency services, insurers or authorities where required or permitted by law;
  • other parties where you have authorised the disclosure or where disclosure is otherwise permitted by law.

9. Overseas hosting and cross-border disclosure

BlackOwl GPS no longer represents that all tracking data is hosted on Australian based servers.

Our tracking platform is currently hosted and operated through GPSWOX and related service providers. This means personal information and tracking data may be stored, processed, accessed or backed up outside Australia, depending on the systems, infrastructure, support arrangements and suppliers used by GPSWOX or other service providers.

GPSWOX has stated that it has achieved ISO/IEC 27001:2022 certification for information security management. ISO/IEC 27001:2022 certification indicates that an information security management system has been independently assessed against that standard. It does not guarantee that data will always be stored in Australia, that a security incident can never occur, or that access to the platform will be uninterrupted.

By using our services, you acknowledge that personal information and tracking data may be disclosed to, stored by or processed by service providers located outside Australia. We take reasonable steps to use reputable service providers and to protect personal information in accordance with this Privacy Policy and applicable law.

10. Data security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure.

Security measures may include account access controls, password protection, platform permissions, limited staff access, supplier controls, secure payment processing, technical safeguards, monitoring, support procedures and use of reputable service providers.

No method of transmission, hosting, storage or electronic communication is completely secure. We cannot guarantee that personal information or tracking data will be immune from cyber incidents, unauthorised access, service outages, technical faults or data loss.

You are responsible for keeping your account login details secure, using strong passwords, limiting account access to authorised users, promptly removing users who no longer require access and notifying us if you suspect unauthorised access or misuse.

11. Data retention

Tracking history is generally stored for up to 12 months, although retention periods may vary depending on platform settings, subscription status, service type, technical limitations, system changes, trial account arrangements or operational requirements.

For trial or demo accounts, tracking data may be deleted after the trial is complete and all sample trackers are returned.

We may retain account, billing, transaction, support, warranty, tax, legal, compliance, dispute and business records for as long as reasonably required for the purposes described in this Privacy Policy or as required by law.

After cancellation, suspension or termination of services, access to tracking data may be removed. You are responsible for exporting any required reports, records or tracking history before cancellation where the platform provides that option.

12. Access and correction

You may request access to personal information we hold about you or ask us to correct personal information that is inaccurate, incomplete or out of date.

We may need to verify your identity before responding to a request. In some cases, we may refuse access or correction where permitted by law, such as where disclosure would affect another person’s privacy, reveal commercially sensitive information, prejudice an investigation or be unlawful.

13. Account users, businesses and fleet customers

Where services are supplied to a business, fleet, organisation or account administrator, that customer may control which users have access to tracking data, reports, alerts, driver information, vehicle information and account settings.

The account owner or administrator is responsible for managing authorised users, setting permissions, removing access when no longer required and ensuring that use of the tracking platform complies with privacy, surveillance, workplace and employment laws.

14. Law enforcement, emergencies and legal requests

We may disclose personal information, tracking data or account information where required or permitted by law, including in response to lawful requests from police, courts, regulators, emergency services or other authorities.

We may also disclose information where reasonably necessary to protect life, health, safety, property, legal rights, security or to investigate unlawful activity, unauthorised tracking, fraud, misuse, cyber incidents or breaches of our Terms of Use.

15. Data breaches

If we become aware of a data breach involving personal information, we will assess the incident and take reasonable steps to contain, investigate and respond to it.

Where required by applicable law, we will notify affected individuals and the Office of the Australian Information Commissioner or other relevant authority.

16. Third-party websites and platforms

Our website, emails, apps or platform may contain links to third-party websites, apps, payment pages, portals or services. We are not responsible for the privacy practices, security or content of third-party websites or services that we do not control.

You should review the privacy policies and terms of any third-party services you use.

17. Children and unauthorised tracking

Our services are intended for lawful GPS tracking of vehicles, assets, equipment and other approved use cases. They must not be used for unlawful, unsafe, stalking, harassment, covert or unauthorised tracking.

If you believe a BlackOwl GPS device or account is being used unlawfully or without proper authority, please contact us so we can review the matter.

18. Complaints and enquiries

If you have any questions, concerns or complaints about this Privacy Policy or the way we handle personal information, please contact us using the details on our website.

We will review privacy complaints and aim to respond within a reasonable time. We may request further information to verify your identity or investigate your complaint.

19. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology, legal obligations, suppliers, hosting arrangements or privacy practices.

The updated version will be published on our website. Continued use of our services after publication of an updated Privacy Policy will constitute acceptance of the updated Privacy Policy.

20. Related documents

This Privacy Policy should be read together with our Terms of Use and any applicable lease agreement, activation terms, trial terms, quote, invoice or written agreement with us.